When considering the sale or purchase of an ongoing business or an asset, an objective valuation is essential. This will serve as a reference to set the price of a negotiation, so knowing this amount is an essential resource.

The purchase price of a going concern or an asset is the price freely agreed upon by the buyer and the seller after a negotiation process. This price can be equal to the result of the appraisal of the asset or lower because of the negotiation between the parties.

Each business/asset is different from the rest, so the appropriate approach must be used to determine the value of each one.